Nov 05

Ampronix makes quality products, timely service its top priorities
by Julie Williamson

When you’ve been in business for nearly 25 years, the keys to success become abundantly clear. For Ampronix Inc., the Irvine, CA-based medical imaging company, its commitment to providing the right product for the right customer and application – along with the promise of providing exceptional, timely customer service – has been the driving force behind its longstanding success.

Put simply, it’s about getting it right for the customer the first time, according to Christopher Bowman, Ampronix’s Director of Communications. “We don’t just send a customer a product and hope it fits their needs. We have the due diligence to find out exactly the right modality for the right application,” he noted, adding that Ampronix isn’t satisfied unless the customer is satisfied.

The fact that Ampronix isn’t tied into a particular brand solution goes a long way toward helping facilitate that goal. Customers have access to a broad range of product options, from the most high-end units to more economical ones, and everything in-between. And because Ampronix offers a number of brand solutions, customers aren’t limited to just one or two vendors’ product lines. Bowman explained that having the ability to provide a mixed solution enables the customer to more cost-effectively blend their existing legacy equipment with more current technology which, in turn, provides a longer lifespan for the entire system.

“It’s about allowing customers to build as they go and addressing those areas where they may need more highly technical solutions, as opposed to just a [moderately] updated piece of equipment,” he said.

NOT A MIDDLE-MAN DISTRIBUTER
Customers can also be confident knowing that Ampronix works closely with its vendor partners and undergoes ongoing specialized training on new products. Such a partnership bodes well for Ampronix’s customer service commitment.

“We have a great relationship with the manufacturers. We are not a middle man distributor,” points out Ampronix president and CEO Nausser Fathollahi. “The manufacturers don’t want us to sell their products into the wrong application and neither does Ampronix. We are trained on these products to ensure we really understand each one and can supply the customer with the best solution for their needs.”

That solid understanding of technology serves the customer well. Particularly when navigating the wide range of equipment options, which may appear similar, yet differ in subtle – yet critical – ways.

“There are a number of variables and compatibility issues involved with displays and video equipment, and those slight differences could pose a dilemma to biomedical engineers in the field,” Fathollahi noted. “That’s where our experience comes in. We are well aware of these variables, so we can look out for the customer.”

At times, when the customer is unsure of what is best, we have such a wide array of solutions that we can help a client find the right one. “We will tell the customer up front that a certain product may cause problems for them. We explain why it won’t work and then direct them to the right product,” Bowman added. “We understand that customers have a problem to solve and we work very hard to help them do just that. It isn’t just about making a sale. We want to make them look good.” That could explain why the vast majority of Ampronix’s business is from repeat customers.

Of course, getting customers the right product is just part of the solution. Ampronix recognizes that getting it there quickly is equally critical, which is why most products are available for overnight shipping. Bowman said the majority of Ampronix’s deliveries are Priority One Next Day. That delivery also comes with the assurance that the product will work the first time out of the box – a guarantee that makes Ampronix stand apart from many others in the industry, according to Bowman and Fathollahi.

Live, hands-on customer service, from the customer’s initial contact with Ampronix, is another distinguishing characteristic of the company. There’s no computerized routing system, but rather a knowledgeable marketing professional who answers the phone and directs customers to the appropriate person within the company. “Her job is to assist each client in getting the right solution quickly,” Bowman said, adding that, from there, the customer is connected with highly trained, experienced staff – some of whom have been in their roles for 14 years. “Everything we do revolves around customer service. It starts with the receptionist and continues long after the sale.”

Ampronix is also committed to providing biomedical engineers, its primary customers, with quality technical support. “We offer 24/7 support, which we believe is important because we’re dealing with hospitals that don’t close down on the weekends,” Fathollahi explained. “If they need equipment shipped on the weekend, or any time, we can support that.”

THREE-PRONGED SOLUTION
For nearly a quarter century, Ampronix has been blending exceptional service, support and equipment solutions to help customers perform their jobs efficiently and effectively. The company prides itself on its ability to maintain customers’ existing modalities and technologies, and at the same time offer them new, innovative and cutting-edge solutions to maximize their investments.

“We are making available the conversion from video tape recorders to DVD recorders, which provides better imaging and makes it easier to maintain and archive,” noted Bowman. Ampronix is also in a position to help customers with multiple solution integration with flat panel displays. “They’re smaller and more energy efficient than CRTs and they don’t give off radiation. There are a lot of advantages and we have the products available now to help them step away from CRTs and upgrade their solutions.”

Ampronix offers high-resolution grayscale LCD displays, color LCD displays, dry film imagers, analog and DICOM CD/DVD recorders, printers and media. Of course, each product comes with a quality guarantee and unsurpassed support and customer service.

“We are one of the senior companies in this industry,” Fathollahi said. “We’ve been around to see a lot of changes and we have the experience with old and new technologies to really position us in a way to bridge the technology gaps for our customers.”