Metropolis International:
Where Every Customer Comes First

While many companies strive for rapid growth that’s catapulted by an enormous customer base, there are some business owners that prefer a more modest, controlled approach to corporate success.

       It’s fair to say that Leon Gugel, president of Metropolis International LLC, Long Island City, NY, belongs to the latter group – and that’s something he’s quite proud of.
       Personalized attention, where every customer is number one, is at the heart of this company. Building trust and earning our customers’ respect is what leads to repeat business and enduring success,” Gugel explained. “If your customers don’t come first, the business won’t last – at least not for very long.”
       That individualized approach to customer care has paid big dividends for Gugel and Metropolis. Now approaching its third year of operation, Metropolis has made a name for itself as a premier provider of cost-effective diagnostic imaging services and equipment – from pre-owned bone densitometers, C-arms, CT, mammography, MRI, nuclear medicine, radiographic rooms, R/F rooms, ultrasound, and X-ray.
       Of course, Metropolis’ success also hinges upon a skilled team. The company boasts highly skilled, dedicated engineers who receive intensive and ongoing training that allows them to keep up with evolving diagnostic imaging technology and bring each system, regardless of the modality, up to original equipment manufacturer specifications.  
       “Metropolis provides a full range of services from simple reconditioning to mid-level refurbishment and full-scale remanufacturing,” said Gugel, adding that beginning in 2007, Metropolis began offering complete, turn-key in-house refurbishing for diagnostic imaging equipment (everything except MR and nuclear, for the time being).
       On the customer service side, Gugel has cherry-picked a small, yet talented team that can perpetuate Metropolis’ goal for quality and exceptional customer satisfaction. “We all have the same goal, which is to give every customer the very best service and individualized care to meet their unique needs. It’s our team that’s at the core of the company’s success.”

One-stop Shop
Although Metropolis certainly excels on the diagnostic imaging equipment side, that’s hardly where the company’s offerings end. Through its close relationships and partnerships with businesses in the construction, engineering and financing fields, Metropolis is well-equipped to offer customers a soup-to-nuts approach in establishing their medical practices and ensuring that their businesses function at their best from the moment the doors open to patients.
       “We understand that a successful diagnostic imaging business entails more than just quality equipment. From helping customers obtain financing through a range of financing options and services suited to their unique budgetary requirements to managing the design, construction and installation process, Metropolis is able to do it all,” pointed out Gugel. “If a customer needs help along the way, we pride ourselves on being able to fulfill their needs. Ultimately, our customers’ success becomes our success.”
       Metropolis’ reputation for providing quality equipment and exemplary customer service has made it a go-to source for OEMs, as well. Over the last year, Metropolis has become a key player in the C-arm rental business – coming to the rescue of OEM giants who have needed a short-term rental partner to temporarily meet customers needs until the manufacturers could deliver their equipment. “Earning an OEM’s trust – and business – isn’t something that every company can do. It’s a testament to our commitment to quality,” said Gugel.
       The same can be said for the company’s growth in both domestic and international markets. Aside from its continued growth in the Latin American market, Metropolis has also captured repeat business from customers in India and Nigeria. European customers are also starting to take notice of Metropolis’ offerings.
       “Because of the exchange rate, it’s becoming attractive for Europeans to buy American equipment,” Gugel reasoned. “As long as the Euro remains strong against our dollar, I think we’ll be seeing a lot more business going to Europe.” Even so, he pointed out that much like domestic customers, those from Europe and other countries will be seeking only reputable, experienced and trustworthy companies. “Price matters, but only so much. At the end of the day, a customer, no matter where they’re located, doesn’t want to save a dollar if it’s going to cost them much more when all is said and done.”
       It’s that understanding that has catapulted Metropolis to the upper echelon of diagnostic imaging equipment and service providers. It’s also what’s kept Gugel grounded in his commitment toward intelligent, controlled growth.
       “Certainly, we’ll continue to grow in the types of services we provide, but it won’t come at the sacrifice of our core principles,” he promised. “Metropolis was founded on the premise that the industry needed an honest, dedicated, quality-driven diagnostic imaging equipment and service provider that could provide customers with the very best solutions, and at a very good price. That will continue to be the foundation of this company, both now and into the future.”

For more information on Metropolis International please call 646.536.7824 or visit www.metropolismedical.com.