Lase’R Ventures Zaps Competition with ‘Turnkey’ Customer-Centric Services
by Julie E. Williamson

With laser technology evolving at a rapid pace, a growing number of hospitals, surgery centers and physician offices are seeking high-quality, cost-effective alternatives to buying their laser equipment outright. At the same time, many OR directors are also becoming increasingly concerned about their department’s ability to provide top-notch, standardized laser service – a concern rooted in the fact that many surgical facilities lack an adequate number of certified laser technicians, and are having to delegate the function to nurses who may not be properly skilled or trained in laser operation, and whose time could be better spent elsewhere.
Since its inception six years ago, Lase’R Ventures has been helping customers rise above those very challenges. The company provides laser rentals, new and pre-owned laser and accessory sales, as well as certified laser technicians who can safely and effectively operate the equipment.

“What we offer is a turnkey solution that provides customers with a range of laser equipment and service options,” said Robin Santana, founder and CEO of Woodstock, GA-based Lase’R Ventures.

Indeed. The company provides an array of surgical laser wavelengths, including CO2, Holmium/Nd:YAG and KTP/YAG, as well as Pulsed Dye laser systems for aesthetic applications. Aside from its extensive and up-to-date laser inventory, Lase’R Ventures also provides fibers and other disposable products, training, laser service contracts, and laser sales.

Lase’R Ventures is committed to helping surgical facilities evaluate whether laser rental – or outright ownership – is the most economical, appropriate choice for their unique needs. Santana explained that while laser rental may be well-suited to those with limited budgets and lower case volumes, it may also be a good choice for those with higher case volumes that want access to the very latest technology and a wide range of laser wavelengths, without having to worry about investing in equipment that may become quickly outdated – or having to deal with potentially costly maintenance expenses.

The bottom line? With Lase’R Ventures’ laser rental services, facilities incur no expense until there is a need for the equipment. With each laser rental delivery, the customer receives fibers and any other disposables for that particular laser, protective eyewear, signage, micromanipulators, and microscope adapters, along with a certified laser technician to operate the laser and observe laser safety requirements.

Lase’R Ventures’ customers have other service options as well. If ownership is the best solution for a facility, Lase’R Ventures will provide comparative price quotes for both new and pre-owned lasers, factoring into those quotes all the necessary accessories, in-service training and service contracts. Because laser equipment and service is Lase’R Ventures’ specialty, customers can be confident that they will come away with the very best system for their needs. “We offer numerous manufacturers for each type of laser, so there’s no risk of vendor bias,” said Santana. “Our goal is to offer the best system and services at a very reasonable price.”

One Size Does Not Fit All
Customized service agreements are a big plus for Lase’R Ventures’ customers. For those that own their lasers, but are limited in their ability to properly and consistently operate it, Lase’R Ventures can fulfill that critical gap by providing a certified laser operator.

What’s more, short-term laser rental agreements can also be arranged for facilities awaiting repairs on their laser systems, or for their new laser equipment to arrive. If a surgical facility decides to switch to a rental program, as opposed to operating and maintaining the laser they own, Lase’R Ventures can offer to purchase that equipment and provide an evaluation of the laser’s condition to aid the materials manager’s decision. Customers can also appreciate that Lase’R Ventures has established a referral base with reputable third party laser service contractors nationwide to provide a quality, cost-effective alternative to post-warranty OEM service and maintenance.

If ongoing staff training and education is a concern for surgical facilities, Lase’R Ventures is equipped to meet those needs as well. “Staying on top of laser safety education and the regulatory changes that impact laser operation, as well as the changes to the technology itself, is incredibly important for both the operator and the patient. We are proud to be able to offer laser safety awareness courses, along with various clinical applications to facilities,” explained Santana, noting that the courses are customized to meet each facility’s requirements, based on the laser wavelengths being used at the time.

Aside from the comprehensive and customizable solutions Lase’R Ventures provides, customers can be confident knowing there’s a committed team of managers, laser operators, service technicians, educators and administrative staff dedicated to helping them every step of the way. Because of the company’s steady growth, Lase’R Ventures will soon be expanding its corporate office to accommodate even more inventory and dedicated personnel.

“It isn’t just our extensive inventory and service portfolio that has earned Lase’R Ventures its solid reputation,” noted Santana. “Integrity, ethics, dependability, reliability, and an ongoing commitment to excellent customer service are what drive long-term growth and success.”

For more information about products and services contact us at 1.866.9.LASERS; Email: sales@laserventures.com