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2012 MEDIA GUIDE - PDF DOWNLOAD
Medical Dealer
The Voice of the Pre-Owned Medical Equipment and Parts Industry
Since 1996, the Medical Dealer magazine has been the affordable way to reach more than 16,000 dealers and hospital decision-makers. Every issue is distributed to a carefully selected and maintained list of qualified subscribers looking for cost-effective alternatives.
Editorial
Our seasoned editorial staff delivers the most comprehensive news and information concerning the pre-owned medical equipment industry. Each month, qualified decision makers keep up to date on purchasing decisions, through supportive content including:
• Market Analysis
• Product Comparison
• Insightful Columns from Hospital Purchasing
• Capital Equipment Buying Trends
• FDA Updates
• Third Party vs OEM
• Do’s and Dont’s for Equipment Purchasing
Testimonial
"Medical Dealer has proven to be a very economical method of advertising for Southeastern Biomedical. We have found it to be a great outreach to other dealers as well as hospital Clinical Engineers"
-Boyd S. Campbell, CBET, CRES, Southeastern Biomedical
OR TODAY
Life in and out of the OR
OR Today is the leading surgical publication for OR nurse managers. Each month, OR Today reaches more than 15,000 qualified decision-makers searching for insightful articles and information relating to life in and out of the OR.
Editorial
OR Today’s experienced editorial staff provides the latest news and trends in the surgical industry. Monthly features include:
• New product reviews
• Revealing company profiles
• Informative product & market analyses
• Guest columns from the ASC Association, IAHCSMM and the Association of Surgical Technologists
• Continuing education articles
• OR Living lifestyle features
Testimonial
"OR Today is an integral part of our media plan. We track all our ads back to our aaahc.org website, and it has consistently proved to be one of the top traffic generators."
-Geoffrey Charlton-Perrin, Director, MARCOM,
Accreditation Association for Ambulatory Health Care
TechNation
The Community for Service Professionals
TechNation is the new magazine that directly links over 12,000 service professionals to your company’s products and services. Each issue contains insightful and relevant content ranging from technological advances to new tools to professional development.
Editorial
The editorial within TechNation the magazine consists of:
• Association of the Month
• Biomedical Department Profile
• Current Technology and Service Trends
• Career Resources
• Insightful Columns from AAMI and ECRI Institute
• Professional Development
• Professional of the Month
• Tech Tips
• Roundtable Discussion Topics
• Tools of the Trade
Testimonial
"Placing advertisements with MD Publishing allows MEDRAD Service to reach our very specific target audience. Publications like TechNation and Medical Dealer, as well as their associated websites, have become a principal part of our media plan."
-Katie Heinemann, Associate Product Marketing Manager, MEDRAD, INC.
2011 Medical Dealer BUYERS GUIDEYour Annual Resource Guide For Medical Equipment and Services
The Medical Dealer Buyers Guide is the official guide for thousands of medical equipment companies. Think of it as the “Yellow Pages” for our industry. It is the ultimate resource for more than 20,000 qualified subscribers of the Medical Dealer, OR Today and TechNation magazines.
Categories
Our indexes are both Alphabetical and Categorical. Each company may choose up to 3 categories to be listed under for the Categorical index. Additional categories may be purchased for $20 each.
Categories Include (but are not limited to):
Anesthesia
Auction
Batteries
Biomedical
CT
Cardiac Monitoring
Diagnostic Imaging
Disposables
Endoscopy
General
Imaging
Infusion Pumps
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Insurance
Laboratory
Lasers/Service
Leasing
Lights
Mammography
Monitors
Moving/Storage
MRI
Nuclear Medicine
OR Tables
PACS
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Patient Monitoring
Radiology
Repair/Refurbish
Replacement Parts
Respiratory
Sterilizers
Surgical
Test Equipment
Transportation
Tubes/Bulbs
Ultrasound
X-ray
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ADVERTISING RATES
The Medical Dealer monthly newsletter is e-mailed to more than
9,000 qualified medical equipment buyers and sellers.
The newsletter includes:
• Current digital magazine issues
• Feature articles
• Tradeshow calendar
Advertising opportunities:
Title Sponsorship (only 1 available) $495/month
Vertical Banner (4 available) $395/month
Horizontal Banner (only 1 available) $295/month
Banner Specs:
Title Banner: 510 x 95 pixels, 72 dpi
Vertical Banner: 150 x 180 pixels, 72 dpi
Horizontal Banner: 329 x 64 pixels, 72 dpi
ADVERTISING RATES
The OR Today monthly newsletter is e-mailed to more than 6,000
qualified end-users in the surgical industry who subscribe for its
timely and informative content.
The newsletter includes:
• Current digital magazine issue
• Upcoming industry events
• Featured products and services
• Continuing education articles
Advertising opportunities include:
Title Sponsorship (only 1 available) $495/month
Vertical Banner (4 available) $395/month
Horizontal Banner (only 1 available) $295/month
Banner Specs:
Title Banner: 510 x 95 pixels, 72 dpi
Vertical Banner: 150 x 180 pixels, 72 dpi
Horizontal Banner: 329 x 64 pixels, 72 dpi
ADVERTISING RATES
The TechNation monthly newsletter.
Advertising opportunities:
Title Sponsorship (only 1 available) $495/month
Vertical Banner (4 available) $395/month
Horizontal Banner (only 1 available) $295/month
Banner Specs:
Title Banner: 510 x 95 pixels, 72 dpi
Vertical Banner: 150 x 180 pixels, 72 dpi
Horizontal Banner: 329 x 64 pixels, 72 dpi
MD Publishing
MDPublishing.com is the official 24/7 information
resource site for the medical industry.
With our
unlimited marketing and promotional opportunities,
we are able to reach buyers and sellers from around
the globe with your company’s message, helping you
generate qualified leads.
Digital Magazine
MD Publishing is proud to offer Medical Dealer, OR Today and
the Medical Dealer Buyers Guide DIGITALLY! Each month, the
current issues are posted at www.mdpublishing.com so you can
access this easy-to-read format. Never miss an issue again!
"We have placed several banners on your website
for many years now. When we jumped up to a larger
homepage banner this year, our number of hits grew
quickly and exponentially. Our banner ads with MD
Publishing have been a direct-link to our company’s
growth in 2010. We are excited to see what 2011
will bring!"
Mary Lampley, Vice-President
J&M Trading, Inc.
WEBSITE STATISTICS (mdpublishing.com)
| Hits |
Average Per Month (Entire Site)
Average Per Day |
756,075
24,382 |
| Page Views |
Average Per Month
Average Per Day |
122,625
3,330 |
| Visitor Sessions |
Average Per Day
Average Visitor Session Length
International Visitor Sessions
Visitor Sessions from United States
|
917
00:20:05
9.59%
90.41% |
| Visitors |
Average Per Month |
27,496 |
2011 Banner Advertising Rates (NET)
Leader Board Banner: $400/week
Premium Banner: $750/month
Traditional Home Page Banner: $500/month
Traditional Banner: $500/month (inside $250/month)
Pop-Up Banner: $250/month
Specs:
Leader board banner size - 375 x 90 pixels, 72 dpi
Premium banner size - 315 x 235 pixels, 72 dpi
Traditional Banner size - 225 x 85 pixels, 72 dpi
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