Putting a Price Tag on Your Future 7/1/2010 12:00:00 AM by: Zig Ziglar
If you could “sell your future,” what would the price tag be? Obviously, it would
vary enormously according to your age, background, previous success, and
your frame of mind. The condition of your health, your family relationships,
the fi nancial resources you already have, and a host of other things would also
infl uence the value you put on your future.
I suspect that in all probability, you’ve already “sold” next week.
You’re probably employed and paid a salary – or if you’re on a commission
sales job, you have a pretty good idea of how much you
will make next week. If you have owned a business for two or more
years, you probably know about what you can expect as profi t. So,
based on what you already know, what would your price be on
your future?
For the sake of continuing this dialogue, let’s assume you are 40
years old and that you plan to retire at age 65. Or at least you plan
on “shifting gears” at that time. What value would you put on 25
years of effort? If you’re earning $20,000 a year, when you factor in
infl ation, you would earn something like $650,000 to $750,000. If
somebody were to guarantee you that amount, but you clearly understood
that you, under no circumstances, could earn any more
than that, would you accept the offer?
If you earn $40,000 a year over the next 25 years, when you
factor in infl ation, you could probably expect to earn $1.3 million
or more, before taxes. The same question applies: Would you accept
that as your guaranteed income, clearly understanding that
regardless of how productive and effective you might be – whether
you create a new product, a new company, or a new idea that
might be worth untold millions – your ceiling is absolutely established,
and there is nothing you could do about it? Would you accept
the offer?
The above is obviously hypothetical and, as far as I know, nobody
is making that kind of offer. But now that your curiosity has
been piqued, you are probably thinking, “You know, if I wouldn’t
sell my future for ‘X’ number of dollars, why wouldn’t I? And if I
value it at more than the offer, what kind of plans do I have to make
certain I’m being realistic and that I reach those objectives? Do I
have a plan of action so that 25 years from now, I will not only have
lived well, but I will also have fi nished well? Have I maximized my
opportunities? Do I have many of the things money will buy and
all of the things money won’t buy?”
TAKING ACTION
As you ponder these questions, you probably come to one critical
conclusion: You need to have a plan of action to ensure your future
is even better than the offer you just turned down for that future.
The next seven steps will get you started:
STEP 1: Set aside an hour during which you write down everything
you want to be, do or have. Set your list aside for 48 hours and then
ask yourself why you want to be, do or have each item on the list.
If you can’t answer the question in one sentence, eliminate it for
the time being.
STEP 2: List the benefi ts that would come your way should you
reach your objectives. Do this for each item listed.
STEP 3: Identify the obstacles you will have to overcome in order
to get there.
STEP 4: List the people, groups or organizations you will need to
work with to achieve the objective.
STEP 5: Spell out what you need to know in order to reach the
objective.
STEP 6: Develop a specifi c plan of action to get there.
STEP 7: You’ve already set the date – it’s when
you’re 65 years old. This will take a considerable
amount of time. However, since you’ve
just determined that you would not sell your
future for any predetermined amount, you’ve
already established the fact that a future
worth that much is worth planning. Plan
your future, and I’ll see you at the top!
A talented author and speaker, Zig Ziglar
has an appeal that transcends barriers of age,
culture and occupation. Since 1970, he has
traveled more than 5 million miles across
the world delivering powerful life-improvement
messages, cultivating the energy of
change. Subscribe to Zig Ziglar’s free e-mail
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